Making use of web media and online resources for the marketing and promotion of a product or service is termed as internet marketing. It is the most effective marketing strategy followed in the present techno age. With the spread of internet usage, many people are now depending on internet to dig more information about a product or service. Such attitude is being explored in internet marketing. Web marketing provides lot of benefits to the businessmen and hence we can find more and more number of companies taking up internet marketing as a necessary part of their promotional activities.
Cost – Effective Nature
When we compare the cost of advertising through internet media to that of other media, we can clearly observe that extraordinary results can be obtained from internet marketing by spending only a share of what we would otherwise spend on advertising through other media. Of course, businessmen need not compromise in the results of their promotional activities just because they are spending less. In fact, web based marketing will give better results than marketing through other media.
Reach Target Audience
When we give advertisement in a newspaper, we are not sure if most of the readers are interested on the product or service we are dealing with. But when it comes to internet marketing, we can easily find out people who are searching for a particular product or service and can reach them easily. Also, it is possible to reach the target audience based on their location, age group and other demographics. This is one of the best advantages of utilizing internet for marketing purposes.
Reach Huge Number of Potential Customers
Nowadays everyone is getting connected to the internet and hence the number of people searching for a particular product or service is high. All such internet users can be turned in to prospective customers when internet marketing is done effectively. A business can get huge base of potential customer when they go online for promotional purpose. Surely, reach of internet marketing will be higher than what traditional marketing can reach.
Staying in Touch with Existing Customers & Get New Customers
Internet marketing provides good platform for businesses to be in touch in their existing customers and to get new customers. By using email or social networks, businesses can update latest news about their products and services and can spread their message to the potential customers easily. This is not easily doable through traditional marketing.
Apart from the above, internet marketing offers good platform for brand management, enhancing reputation and being technologically updated.